The contest rules are simple – “Like” the contest on Facebook for a chance to win. That way, they can bombard your Facebook account with advertising until the end of time, and learn lots of personal details about you. As someone who doesn’t have Facebook or Twitter (I use identi.ca – isn’t that good enough?), I’m actually a bit annoyed that these choices completely limit my entrance into contests (or anything for that matter). This also applies to websites that only allow logins with Facebook Connect. I haven’t encountered one of these yet, luckily, but I have encountered quite a few that allow Facebook Connect and not OpenID, which is an older and better system.
The real issue isn’t contests or logins, though. This tit-for-tat companies are doing for “friending” them or “tweeting” about them makes business sense, and legitimately makes them more money. Yet, participating in all of this basically makes you a living commercial, posting a Bounty ad between your deep emo thoughts on twitter. Is that how you want the internet to be? More emo blogginess after these messages from my sponsor? It’s already happened to basically every video online – content has ceased to be free. A small portion of us wish for an internet like it was a few years ago, when YouTube didn’t have Mormon ads in videos (and if it did, you could block them because they were text).
OK, this is seriously stupid. To use an API, I have to give Facebook my credit card or mobile phone number? How exclusionary! We wouldn’t want any financially responsible poor people to be able to use our API, now would we? What a terrible thing to do. It’s not even worth it. I give up. Delete your Facebook account now.